Wall Street Journal

“[The fee-only model] is based on impartial advice for a fee on assets in order to minimize conflicts of interest that arise from commissions,” said Asher Rogovy, Chief Investment Officer at Magnifina, LLC. “AUM fees keep incentives aligned. Advisors are paid more when the client’s portfolio grows, and less when it shrinks.”

“When done correctly, investment management is a holistic process that analyzes the investor’s financial situation, needs, goals and even ethics,” says Asher Rogovy, chief investment officer of Magnifina, LLC