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Our Story

Magnifina was founded in 2019 with the goal of providing first-class, bespoke investment management to individual clients. We believe that everyone should have access to first-rate investments, and that’s why we’re here to help.

In contrast with other firms, we manage each client’s account individually because each client is unique. We don’t use model portfolios, algorithmic trading, or any other dubious methods.

In 2022, our clients had entrusted over $40 million with us. We look forward to serving our clients for many years to come.

Meet the Team

Asher Rogovy Headshot

Asher Rogovy

Chief Investment Officer

Industry Affiliations

We are proud to be members of the following organizations

NAPFA Member
MCC Member
Fee Only Network Member

Lauriane "Lulu" Parent

Director of Client Experience

Lulu is a veritable Swiss-army knife. She has a very wide range of talents and responsibilities. Lulu primarily helps new clients set up their brokerage accounts and ensures that everything is in good order. She is also a crucial contributor to Magnifina’s graphic design and marketing materials.

She holds a BA in Fine Art from Central Saint Martin’s, University of the Arts, London.

Originally from Belgium, Lulu moved to New York after spending over a decade in London. She believes that travel is the best education.

Lubomir Kaneti

Advisory Board Chairman

Lubomir brings extensive financial industry knowledge and experience to Magnifina. As the head of our advisory board, he provides guidance to the firm in several key strategic areas including compliance, marketing, sales, and client experience.

Prior to advising Magnifina, Lubomir was a Senior Managing Director at CX Futures Exchange, a subsidiary of Cantor Fitzgerald. He led the product and business development of foreign exchange, precious metals, and weather derivatives. Before that, he was the COO of FXDD for 15 years, and oversaw its growth from a start-up to having a global presence.

Asher Rogovy

Chief Investment Officer

Asher has managed investment portfolios as a primary occupation since 2009, as well as overseeing his personal portfolio since 1996. He founded Magnifina because he wanted to share his passion for investments with others, particularly those who had traditionally been overlooked by the finance industry.

Prior to Magnifina, Asher co-managed Bloomsbury Partners, a private investment company, and grew its assets to over $25 million. Before that, he was an Assistant Vice President on the foreign exchange trading desk at HSBC.

He holds a Master’s Degree in Economics from Queen Mary University of London, and a Bachelor’s Degree from Ithaca College, where he double majored in English Literature and Economics. Raised in Seattle, he is also an avid skier and sails regularly from North Cove in lower Manhattan.