Magnifina Logomark

Our Story

Magnifina was founded in 2019 with the goal of providing first-class, bespoke investment management to individual clients. We believe that everyone should have access to first-rate investments, and that’s why we’re here to help.

In contrast with other firms, we manage each client’s account individually because each client is unique. We don’t use model portfolios, algorithmic trading, or any other dubious methods.

As of 2024, our clients have entrusted over $50 million with us. We look forward to serving our clients for many years to come.

Meet the Team

Asher Rogovy Headshot

Asher Rogovy

Chief Investment Officer

Since 2009, Asher has dedicated himself to providing top-notch investment advice. He founded Magnifina in 2019 with a single mission: every individual, regardless of their financial background, should have access to exceptional investment guidance. Prior to Magnifina, Asher co-managed Bloomsbury Partners, a private investment company, and grew its assets to over $25 million. With Asher’s deep industry knowledge, Magnifina strives to ensure that every client receives first-rate service. 

Having spent his early career in the heart of Wall Street, Asher’s experience includes diverse and rare areas of finance. He worked on the foreign exchange trading desk of a prominent investment bank during the 2007-2009 financial crisis. From this vantage point, Asher witnessed the complex interconnections between various asset classes and global economies. His responsibilities included designing and implementing high-frequency trading algorithms, dealing complex derivatives, and proprietary trading.

Read More »

Industry Affiliations

We are proud to be members of the following organizations

NAPFA Member
MCC Member
Fee Only Network Member
Celine Dutoit Headshot

Celine Dutoit

Research Analyst

As a financial research analyst at Magnifina, Celine Dutoit leverages a dual degree in Mathematics and Communications from Fordham University to conduct market research and analyze financial data.

Raised in Switzerland and fluent in five languages, Celine possesses a global perspective on financial markets and adeptly navigates diverse linguistic and cultural contexts. This background informs her understanding of international markets and enables her to sift through financial information effectively.

Beyond finance Celine is a passionate sailor and soccer player.

Lauriane "Lulu" Parent

Director of Client Experience

Lulu is a veritable Swiss-army knife. She has a very wide range of talents and responsibilities. Lulu primarily helps new clients set up their brokerage accounts and ensures that everything is in good order. She is also a crucial contributor to Magnifina’s graphic design and marketing materials.

She holds a BA in Fine Art from Central Saint Martin’s, University of the Arts, London.

Originally from Belgium, Lulu moved to New York after spending over a decade in London. She believes that travel is the best education.

Lubomir Kaneti

Strategic Advisor

Lubomir brings extensive financial industry knowledge and experience to Magnifina. As the head of our advisory board, he provides guidance to the firm in several key strategic areas including compliance, marketing, sales, and client experience.

Prior to advising Magnifina, Lubomir was a Senior Managing Director at CX Futures Exchange, a subsidiary of Cantor Fitzgerald. He led the product and business development of foreign exchange, precious metals, and weather derivatives. Before that, he was the COO of FXDD for 15 years, and oversaw its growth from a start-up to having a global presence.