Asher Rogovy Headshot

Asher Rogovy

Chief Investment Officer



Raising the bar for investment advisors

Since 2009, Asher has dedicated himself to providing top-notch investment advice. He founded Magnifina in 2019 with a single mission: every individual, regardless of their financial background, should have access to exceptional investment guidance. Prior to Magnifina, Asher co-managed Bloomsbury Partners, a private investment company, and grew its assets to over $25 million. With Asher’s deep industry knowledge, Magnifina strives to ensure that every client receives first-rate service. 

Robust finance industry credentials 

Having spent his early career in the heart of Wall Street, Asher’s experience includes diverse and rare areas of finance. He worked on the foreign exchange trading desk of a prominent investment bank during the 2007-2009 financial crisis. From this vantage point, Asher witnessed the complex interconnections between various asset classes and global economies. His responsibilities included designing and implementing high-frequency trading algorithms, dealing complex derivatives, and proprietary trading.

Previous Experience

  • Portfolio Manager, Bloomsbury Partners
  • Assistant Vice President, HSBC
  • Foreign Exchange Dealer, FXDD


  • Series 65 Investment Advisory License
  • MSc Economics, Queen Mary University of London
  • B.A. English Literature and Economics, Ithaca College


  • FeeOnlyNetwork
  • National Association of Active Investment Managers (NAAIM)
  • National Association of Personal Financial Advisors (NAPFA)

Asher is a proud member of the FeeOnlyNetwork, meaning that he does not accept commissions or kickbacks from brokerage firms or issuers of securities. He also belongs to the National Association of Active Investment Managers (NAAIM), an industry group for Registered Investment Adviser firms developing strategies to outperform generic passive investing.

Outside of work

Raised in Seattle, Asher is also an avid skier and sailor. He is a skipper mentor at North Cove Sailing in lower Manhattan and loves teaching newer crew members how to sail.