Ethical Investing: Fixing problems with ESG and SRI

ESG investing has been making waves as more investors want to align their investing and values. However, it’s important to remember that morality and values are difficult if not impossible to objectively measure. In this article, we’ll discuss the challenges of ESG investing and explore the benefits of a more transparent alternative called Ethical Investing.

ESG ratings: inconsistent and manipulatable

Inconsistent methodologies

One of the main challenges of ESG investing is the lack of objective measurement. This effect leads to inconsistencies in ratings across different agencies, such as MSCI, Sustainalytics, and ISS. For example, Tesla’s ESG ratings vary depending on the agency, largely due to the differences in the weight given to governance factors. It’s difficult for investors to compare companies and make informed decisions.

Manipulation and fraud

As ESG investing gains popularity, some companies may attempt to manipulate their ratings by reverse engineering the scoring methodologies. For instance, they might overstate their commitments to renewable energy or underreport their greenhouse gas emissions to achieve better scores. Inaccurate ESG performance can mislead investors due to inflated scores that don’t reflect a company’s true responsibility.


Greenwashing is when a company engages in deceptive marketing practices to appear more environmentally friendly or socially responsible than it actually is. Essentially, it’s when a company tries to create a false image of sustainability to attract environmentally-conscious consumers and investors. This practice is extremely widespread and might be used to manipulate ESG ratings.

A notable example is Nestlé, a multinational food and beverage company. Nestlé faces criticism for marketing its bottled water products as eco-friendly. They emphasize the use of recycled materials in their packaging as an example of sustainability. However, a deeper analysis reveals the environmental impact of water resource extraction and single-use plastic bottles. It contradicts the company’s goal of sustainability.

Short-term appeal over long-term solutions

ESG investing may encourage a short-term focus, rather than promoting long-term, systemic changes. This can lead to companies prioritizing cosmetic changes over more meaningful, long-lasting initiatives that would have a more significant impact on ESG performance. For example, a company might focus on planting trees to offset carbon emissions instead of investing in research and development for cleaner technologies.

Ethical Investing: a simper alternative

Ethics means establishing a set of rules or guidelines with the purpose of achieving a desired moral outcome. Ethics is about analyzing the permissible activities rather than goals they are meant to support.

For investing, this can mean requiring or excluding specific industries in an investment portfolio. A portfolio could allocate a minimum to companies whose success means lower pollution as well as forbidding companies who benefit with more pollution. For example, 10% could be reserved for electric vehicle stocks while avoiding any petroleum producer. This approach is simpler than basing a portfolio on an analysis of each company’s environmental impact. 

Ethical Investing provides a more transparent approach to aligning investments with personal values, ensuring that investors can have greater confidence that their investments are not supporting practices they consider unethical.

Conclusion: Consider ditching ESG

While ESG investing is well-intentioned, its implementation leaves much to be desired. Investors should be aware of the limitations and challenges, including inconsistent ratings, potential manipulation, and short-term focus. Ethical Investing may offer a more transparent and easier-to-understand alternative for those who want to ensure their investments align with their values. 

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